To help fill a significant gap in the market and strengthen sales departments, IABM offers the Pro CCO Training Course for those who want to advance to one of the most important positions in the business. In the context of Vietnam joining the global economy, a course is also developed based on the European and American frames of reference to help students be qualified to join the leadership of multi-national or foreign companies.
Course Objectives
Leaders frequently understand exactly how to grow their worth and skills in order to achieve more and more of their career aspirations. One method that many leaders have come to value is to “LEARN, LEARN, AND LEARN”. For that reason, IABM’s professional CCO training course was officially launched to assist you in becoming a CCO who consistently “catches the eye” of the Board of Directors and delivers extraordinary outcomes in your career.
Who is the course for?
- Sales Directors, Sales Managers, and Deputy Sales Managers
- Marketing Directors, Marketing Managers, Deputy Marketing Managers Regional Directors, Branch Managers, Sales Managers, and Sales/Marketing executives
- People who have the ambition to become a Sales Director in the future
With a training program that is consulted and integrated from a set of exclusive training programs for managers from the American Institute of Management and Technology (AIMT), learners who complete one of the Director training courses at IABM will receive two valuable certificates simultaneously, including:
Certificate issued by Institute of Accounting and Business Management (IABM) |
Certificate issued by American Institute Management & Technology (AIMT) |
Module 1: Rise to Leadership
- Knowing the competencies and authorities of a CCO
- Understand culture deeply and then apply your learnings by changing the way your recruiting team operates and even changing the culture of your recruiting teams
- Aware of how innovation helps you to achieve your goals
- Knowing how to conduct an effective professional communication strategy with stakeholders
Module 2: Innovation Management and Boosting Creative Thinking
- Adopt The Characters of Innovation and explains how these characteristics are self-sustain
- Can use knowledge of the theory to create a road map for addressing critical factors in the design and marketing of product
- Can Learn From the Tech Sector’s Appropriation of Lean Thinking
Module 3: Best Human Resource Management (Các biện pháp Quản trị nhân sự hiệu quả)
- Gain deep knowledge about the key functions of a Customer Management leader
- Learn to manage team performance through metrics and accountability, as well as reward and incentivize a team
- Gain the skills to develop and motivate a marketing and public relations team, including coaching and mentoring
Module 4: Business Law for CCO
- Understanding fundamentals of legal systems regarding business activities
- Gain essential knowledge in building a competition framework in accordance with existing law
- Understanding the structure and components of contracts to prepare for successful business deals
Module 5: Market Analysis
- Learn & understand various tools and techniques to collect market data from three levels: Macro, Tactical, and Operational/Supplier level
- Develop Skills in analyzing market trends and customer segmentation
- Strengthen competencies in prospecting Customer Analytics and Sales Data Analytics
Module 6: Strategic Sales Planning
- Developing effective sales models and framework
- Building efficient business models to support sales planning
- Gain essential sales techniques for a successful negotiation
Module 7: Distribution and Supply Chain Management
- Learn and understand the functions of the distribution system and warehouse management
- Gain essential skills in developing smart transportation and logistics management
Module 8: Customer Service Management
- Identify key Customer Relationship Management (CRM) stakeholders such as senior executives, external clients, and VIPs
- Learn and understand the fundamentals of Customer Relationship Management (CRM)
- Gain deep knowledge of CRM systems for effective executive and marketing support
Module 9: Marketing for CCO
- Skills in analyzing market segmentation to develop an effective advertisement strategy
- Improve communication skills with external stakeholders
- Produce professional public relations materials such as press releases, social media content, and advertisement
- Applying IT in managing performance feedback and achieving organizational objectives
- Techniques in managing a brand’s reputation and preparing an effective communication plan
Module 10: Supervising the Sales Team and Human Resources Training
- Gaining fundamental knowledge in Sales Performance and Quality Control for implementing a better sales strategy
- Management Skills to Boost motivation of the employees
- Knowledge of supervising the Sales team
- Skills in developing strategic, structured training programs for sales executives
Module 11: Identifying Opportunities and Developing Business Strategies
- Identification, appreciation, and interpretation of the critical challenges and opportunities for the business and for the enterprise
- Developing the right entrepreneurial mindset is essential to identifying opportunities and taking action to start new ventures.
No. | Modules | Time | |
---|---|---|---|
Session | Periods | ||
1 |
Rise to Leadership: Become a CCO
|
1 | 4 |
2 |
Innovation Management and Boosting Creative Thinking
|
2 | 8 |
3 |
Best Human Resources and Team Sales Force Management
|
2 | 8 |
4 |
Business Law for CCO
|
2 | 8 |
5 |
Market Analysis
|
3 | 12 |
6 |
Strategic Sales Planning
|
4 | 16 |
7 |
Distribution and Supply Chain Management
|
4 | 16 |
8 |
Customer Services Management
|
3 | 12 |
9 |
Marketing for CCO
|
3 | 12 |
10 |
Supervising the Sales Team and Human Resources Training
|
2 | 8 |
11 |
Identifying opportunities and developing Business Strategies
|
2 | 8 |
12 |
Telling true stories and sharing the CCO's practical experience
|
1 | 4 |
13 |
Networking Event with Executives from Multinational Organizations
|
1 | 4 |
14 |
Workshop with Executives from Multinational Organizations
|
1 | 4 |
15 |
Graduation Ceremony
|
1 | 4 |
Total
|
32 | 128 |
Course | Duration | Opening | Schedule | Time |
Pro CCO – Professional Chief Customer Officer | 20 days / 80 periods | 21/11/2022 | Mon – Wed – Fri | 18h00 – 21h00 |
Mr. Alvin Koh |
Mr. Julian Villaquiran |
Mr. Sergio Pereira da Silva |
Ms. Kel Norman |
Dr. Miguel A. Ferrer |
Mr. Phan Dinh Tuan Anh |
Dr. Thien Sanh Dai |
Dr. Le Quang Hanh |
Mr. Nguyen Thanh Binh |
Dr. Nguyen Thanh Tung |
Mr. Le Hong Phuc |
Dr. Nguyen Le Thai Hoa |
Mr. Phan Hoai Nam |
Mr. Bui An Son |
Mr. Ngo Vuong Tuan Kiet |
Mr. Hoang Thai Tu |
Mr. Nguyen Hoang Khang |
Mr. Nguyen Hoang Thinh |
Mr. Le Hoang Anh |
*Required information field