Professional Director Training | Pro CCO – Professional Chief Customer Officer | Opening: 21/11/2022
Opening information & tuition fees
Opening: 21/11/2022
Duration: 32 days / 128 periods
Schedule: Mon - Wed - Fri
Class: 18h00 - 21h00
Tuition fee: 10.500.000 VND

To help fill a significant gap in the market and strengthen sales departments, IABM offers the Pro CCO Training Course for those who want to advance to one of the most important positions in the business. In the context of Vietnam joining the global economy, a course is also developed based on the European and American frames of reference to help students be qualified to join the leadership of multi-national or foreign companies.

Course Objectives

Leaders frequently understand exactly how to grow their worth and skills in order to achieve more and more of their career aspirations. One method that many leaders have come to value is to “LEARN, LEARN, AND LEARN”. For that reason, IABM’s professional CCO training course was officially launched to assist you in becoming a CCO who consistently “catches the eye” of the Board of Directors and delivers extraordinary outcomes in your career.

Who is the course for?

  • Sales Directors, Sales Managers, and Deputy Sales Managers
  • Marketing Directors, Marketing Managers, Deputy Marketing Managers Regional Directors, Branch Managers, Sales Managers, and Sales/Marketing executives
  • People who have the ambition to become a Sales Director in the future

With a training program that is consulted and integrated from a set of exclusive training programs for managers from the American Institute of Management and Technology (AIMT), learners who complete one of the Director training courses at IABM will receive two valuable certificates simultaneously, including:

Certificate issued by
Institute of Accounting and Business Management (IABM)
Certificate issued by
American Institute Management & Technology (AIMT)

Module 1: Rise to Leadership

  • Knowing the competencies and authorities of a CCO
  • Understand culture deeply and then apply your learnings by changing the way your recruiting team operates and even changing the culture of your recruiting teams
  • Aware of how innovation helps you to achieve your goals
  • Knowing how to conduct an effective professional communication strategy with stakeholders

Module 2: Innovation Management and Boosting Creative Thinking 

  • Adopt The Characters of Innovation and explains how these characteristics are self-sustain
  • Can use knowledge of the theory to create a road map for addressing critical factors in the design and marketing of product
  • Can Learn From the Tech Sector’s Appropriation of Lean Thinking

Module 3: Best Human Resource Management (Các biện pháp Quản trị nhân sự hiệu quả)

  • Gain deep knowledge about the key functions of a Customer Management leader
  • Learn to manage team performance through metrics and accountability, as well as reward and incentivize a team
  • Gain the skills to develop and motivate a marketing and public relations team, including coaching and mentoring

Module 4: Business Law for CCO

  • Understanding fundamentals of legal systems regarding business activities
  • Gain essential knowledge in building a competition framework in accordance with existing law
  • Understanding the structure and components of contracts to prepare for successful business deals

Module 5: Market Analysis

  • Learn & understand various tools and techniques to collect market data from three levels: Macro, Tactical, and Operational/Supplier level
  • Develop Skills in analyzing market trends and customer segmentation
  • Strengthen competencies in prospecting Customer Analytics and Sales Data Analytics

Module 6: Strategic Sales Planning

  • Developing effective sales models and framework
  • Building efficient business models to support sales planning
  • Gain essential sales techniques for a successful negotiation

Module 7: Distribution and Supply Chain Management

  • Learn and understand the functions of the distribution system and warehouse management
  • Gain essential skills in developing smart transportation and logistics management

Module 8: Customer Service Management

  • Identify key Customer Relationship Management (CRM) stakeholders such as senior executives, external clients, and VIPs
  • Learn and understand the fundamentals of Customer Relationship Management (CRM)
  • Gain deep knowledge of CRM systems for effective executive and marketing support

Module 9: Marketing for CCO

  • Skills in analyzing market segmentation to develop an effective advertisement strategy
  • Improve communication skills with external stakeholders
  • Produce professional public relations materials such as press releases, social media content, and advertisement
  • Applying IT in managing performance feedback and achieving organizational objectives
  • Techniques in managing a brand’s reputation and preparing an effective communication plan

Module 10: Supervising the Sales Team and Human Resources Training

  • Gaining fundamental knowledge in Sales Performance and Quality Control for implementing a better sales strategy
  • Management Skills to Boost motivation of the employees
  • Knowledge of supervising the Sales team
  • Skills in developing strategic, structured training programs for sales executives

Module 11: Identifying Opportunities and Developing Business Strategies

  • Identification, appreciation, and interpretation of the critical challenges and opportunities for the business and for the enterprise
  • Developing the right entrepreneurial mindset is essential to identifying opportunities and taking action to start new ventures.
No. Modules Time
Session Periods
Rise to Leadership: Become a CCO
  • Building Workplace Culture and Attracting Talent
  • Driving Innovation and Setting Strategy
  • Communication Strategy for Stakeholder Engagement and Making Career Development Plan
  • Entrepreneurial Orientation and Sustainable Social Impact
  • Competencies and Authorities of CCO
  • Inspirational Leadership
  • Business Management: How to Create a Better Work Environment
  • Practicing Sustainability Vision, Responsibility, Professionalism, and Code of Ethics
1 4
Innovation Management and Boosting Creative Thinking
  • Characteristics of Innovation and Management Innovation Principles
  • Technical & Lean Innovation for Boosting Sales Objectives
  • Creativity (Ideas) Management – Boosting Creativity for Innovation
  • Project Planning and Management
  • Advanced Performance and Quality Management
2 8
Best Human Resources and Team Sales Force Management
  • The Organizational Structure of the Sales Department
  • Strategic Performance and Efficiency Evaluation System
  • Designing and Structuring Your Team for Excellence
  • The Manager’s Toolkit: A Practical Guide to Managing People at Work
  • Sales Force Performance Management – Effective Assignment of Tasks and Deployment of Workforce
  • Organizational Management and Adaptive Management
2 8
Business Law for CCO
  • Legal Systems and the Role of Regulation
  • Introduction to Corporate Law and Commercial Law
  • Introduction to Law on Property Auction
  • Introduction to Value-Added Tax (VAT); Special Consumption Tax (SCT)
  • Corporations, LLCs, Partnerships, and Other Business Entities
  • Leveraging Contract Law for Commercial Success
  • Developing an Intellectual Property Strategy
  • Instruction on working with a Law firm
2 8
Market Analysis
  • Customer Segmentation Analysis and Prospecting
  • Market Trend Analysis
  • Consumer Trend Analysis
  • Product and Pricing Management
  • Effective Advertisement and Promotion Policies
3 12
Strategic Sales Planning
  • Selling Models and Frameworks – Mastering the Selling Process
  • Strategic Sales Management in Action
  • Sales management strategies and methodologies
  • Business Models and Frameworks to Support Sales Planning
  • Professional Sales techniques and Essential Strategies for Successful Negotiation
4 16
Distribution and Supply Chain Management
  • Overview of distribution systems in industries
  • Warehouse and Distribution Channels
  • Procurement Management and Global Sourcing
  • Transportation and Logistics Management
  • Supply Chain Operations and Planning
  • Supply Chain Analysis and Strategy
4 16
Customer Services Management
  • Developing professional customer services
  • Implementation of promotion policies
  • Salesforces Customer Relationship Management (CRM)
  • Using Information Technology to Improve Customer Service
3 12
Marketing for CCO
  • Strategic Marketing and Branding Promotion
  • Fundamentals of Data marketing – Customer Analytics and Sales Data Analytics
  • Introduction to Corporate Affairs Management and B2B Marketing
  • Integrated Operational Marketing
  • Marketing Communications
  • Product and Innovation Policy
  • Pricing Policy and Sales Forecasting Methodology
3 12
Supervising the Sales Team and Human Resources Training
  • General Principles and Procedures for Sales Force Training
  • Driving Innovation and Boosting Sales Force Performance
  • Coaching, Training Evaluation, and Quality Assessment
  • Recruitment Evaluation; Human Resources Development and Training
2 8
Identifying opportunities and developing Business Strategies
2 8
Telling true stories and sharing the CCO's practical experience
1 4
Networking Event with Executives from Multinational Organizations
1 4
Workshop with Executives from Multinational Organizations
1 4
Graduation Ceremony
1 4
32 128
Course Duration Opening Schedule Time
Pro CCO – Professional Chief Customer Officer 20 days / 80 periods 21/11/2022 Mon – Wed – Fri 18h00 – 21h00

Mr. Alvin Koh
CEO & Founder at Loop Smart Retail

Mr. Julian Villaquiran
Academic Director at Institute of Accounting and Business Management (IABM)

Mr. Sergio Pereira da Silva
Chairman of CCIPV – Chamber of Commerce and Industry Portugal

Ms. Kel Norman
Managing Director at Building Coffee

Dr. Miguel A. Ferrer
Managing Director at Shire Oak International

Mr. Phan Dinh Tuan Anh
Managing Director and Co-Founder at Angels 4 US

Dr. Thien Sanh Dai
General Director at KAVI Group

Dr. Le Quang Hanh
General Director at One Solution Technology Joint Stock Company

Mr. Nguyen Thanh Binh
Chairman of the Board of Directors at Saigon Phuong Nam Trading Service Company

Dr. Nguyen Thanh Tung
Director at KMi Institute of Knowledge Management

Mr. Le Hong Phuc
President of Vietnam Human Resources Club

Dr. Nguyen Le Thai Hoa
Sales Director at Hoa Mai Trading Ltd

Mr. Phan Hoai Nam
Former TAX Director at Big4

Mr. Bui An Son
Marketing Director at Shire Oak International

Mr. Ngo Vuong Tuan Kiet
Head of ERP and IoTs Department – Duy Tan Plastic Production Joint Stock Company

Mr. Hoang Thai Tu
Chairman of Sbusiness Communication Joint Stock Company

Mr. Nguyen Hoang Khang
Head of National Trade Marketing at Coca Cola

Mr. Nguyen Hoang Thinh
Senior Media Manager at P&G, Unilever

Mr. Le Hoang Anh
Director of Corporate Development at Laidon Group

For immediate support, please contact

Hotline: 0907 190 4260915 484 049


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