Professional Director Training | Pro CEO – Professional Chief Executive Officer | Opening: 21/11/2022
Opening information & tuition fees
Opening: 21/11/2022
Duration: 20 days / 80 periods
Schedule: Mon - Wed - Fri evening
Class: 18h00 - 21h00
Tuition fee: 15.000.000 VND

The Pro CEO Training Course of IABM is designed to help leaders and managers perfect the skills and knowledge that are paramount in business management in the 4.0 era. In addition, this course will provide students without experience and management skills with an opportunity to become real CEOs after only 12 weeks.

Course Objectives

The aims of this course are to equip students with the most comprehensive knowledge in essential aspects of business administration including human resources, strategy, finance, marketing, and more. Additionally, the program will help students develop skills in applying technology to data management and processing for the purposes of optimizing business operations, resolving internal conflicts, encouraging employees to work effectively, and improving the performance of the whole company.

Who is the course for?

  • Group 1: The corporate leadership level: President, CEO, Board members, Board of Directors members, Assistants to the President, Senior-Level Assistants,…
  • Group 2: Middle management: Function Heads, Heads/Deputies of departments, that are in charge of divisions, individuals wishing to supplement their knowledge to advance at work
  • Group 3: People who had a certain depth of knowledge or experience in business management and administration want to systemize and update their knowledge, as well as innovate their leadership skills
  • Group 4: Business owners or ambitious individuals who are on the path to realizing their entrepreneurial dream

With a training program that is consulted and integrated from a set of exclusive training programs for managers from the American Institute of Management and Technology (AIMT), learners who complete one of the Director training courses at IABM will receive two valuable certificates simultaneously, including:

Certificate issued by
Institute of Accounting and Business Management (IABM)
Certificate issued by
American Institute Management & Technology (AIMT)

Module 1: Rise to Leadership: Become a CEO 

  • Knowing the definitions of leadership skills
  • Understand culture deeply and then apply your learnings by changing the way your recruiting team operates and even changing the culture of your recruiting teams
  • Aware of how innovation helps you to achieve your goals
  • Knowing how to create a stakeholder communication plan

Module 2: Sustainable Business Strategic Management

  • Defining the context of the company
  • Analyzing the Use of Strategic Management Tools and Techniques
  • Learn how sustainability issues influence corporate strategy and how corporations may transform these challenges into sources of competitive advantage

Module 3: Innovation and Creativity Management 

  • Adopt The Characters of Innovation and explains how these characteristics are self-sustain
  • Can use knowledge of the theory to create a road map for addressing critical factors in the design and marketing of product
  • Can Learn From the Tech Sector’s Appropriation of Lean Thinking

Module 4: Best Human Resource Management Practices 

  • Engagement and interpersonal skills development
  • Increased awareness of team dynamics
  • An understanding of your team profile and how this can be used to create dynamic teams
  • Greater knowledge of team innovation and motivation
  • Improved performance management skills
  • Identify and develop innovation in the team, leading to the growth of talent

Module 5: Accounting for Executives 

  • Understand the core concepts, terms, and techniques of finance and accounting
  • Utilize financial concepts to make better-informed decisions and become a greater asset to your company
  • Gain a broad overview of the financial marketplace and the role a company plays within it

Module 6: Financial Decision-making for leaders 

  • Identify 4 Focus Areas for CEOs in the “new normal” way of life
  • Financial Compass that CEOs need to have
  • Corporate Finance & The Objectives in Financial Decision Making
  • What are Financial Decision Makings?
  • Cost of Capital & Optimal Capital Structure
  • Financial Ratios must understand for Financial Decision Making
  • M&A and Prevention Tactics
  • Business Valuation’s Methods
  • Understanding skills for evaluating and forecasting project ideas and decisions from various perspectives

Module 7: Marketing Management and Branding 

  • Know how to assess and develop brands in a variety of different market settings, organization types, and policy situations
  • Understanding how to analyze and apply marketing and brand communication theories
  • Understanding the social, political, and cultural context of brands and the role that they can play in areas such as retail, social marketing, and marketing ethics
  • Recognize the ethical issues that arise from marketing activities and understand the impact marketing has on society in general

Module 8: Business Law for Executives 

  • Understand Business Law; Gain essential legal knowledge to guide your business’s strategic direction, mitigate risk and make better-informed leadership decisions
  • Recognize the pros and cons of various business structures
  • Understanding the legal duties you may have as a business leader
  • Understanding the structure and components of contracts to prepare for successful business deals
  • Know how to Identify practices necessary to comply with employment law

Module 9: Operations Management 

  • Understanding optimize internal processes and systems in order to minimize effort and maximize profit
  • Understanding skills to solve operational problems before they affect workflow
  • An understanding of how different facility layouts could help or hinder production

Module 10: Information Technology in Business Administration 

  • Know how to plan, coordinate, and direct the computer-related activities of a business
  • Understand how information systems are used to generate information for decision-making
  • Apply theory to practice within the critical areas of management in 21st-century organizations
  • Acquire various bodies of knowledge and competencies within specific areas of study or individual fields
  • Demonstrate critical writing, thinking, calculating, and communication proficiencies
  • Understand the foundation of ethical and professional standards including those specific to a field of study

Module 11: Governance, Risk Management, and Compliance

  • Describe the historical development of corporate governance and its significance to organizations
  • Identify the key characteristics of corporate governance including the role of internal audit and assurance within it
  • Explain the key principles of risk management and the processes by which it is implemented
  • Outline the methods used in risk identification and analysis
  • Identify and explain risk treatment strategies
  • Assess the relative benefits of embedded monitoring and independent assurance
  • Explain the principles and mechanisms used in internal control.

Module 12: Leadership Manners and building personalized leadership Etiquette

  • Grow Personal Mastery (continued) Vision / Strategic Thinking
  • Empower Leadership Capacity in the Organization
  • Develop principles, values, and integrity

Module 13: Problem-Solving and Decision-Making Skills

  • Learn to understand and identify the problem and issues
  • Learn to combine creative thinking and critical thinking to solve problems.
  • Practice problem solving and brainstorm effective solutions

Module 14: Mindful Leadership Pathway in Digital Era 

  • Understand experienced leaders’ professional growth and career journeys.
  • Connect personal career path with the potential development of new trends in the Digital era
  • Develop the ability to overcome personal difficulties, setbacks, and turbulence.
  • Know how to balance a realistic assessment of the predicament with an optimistic drive.
  • Become more grounded, resilient, defensive, and perceptive
No. Modules Time
Session Periods
Rise to Leadership: Become a CEO
  • Six Key Skills in Leadership
  • Building Workplace Culture and Attracting Talent
  • Driving Innovation and Setting Strategy
  • Communicating with Stakeholders and Developing a Career Plan
1 4
Sustainable Strategic Management
  • The Corporate Context
  • Strategic Orientation of Business Enterprises
  • Sustainable Development Goals – a global, transdisciplinary vision for the future
  • Strategic Management toolkits:
    • BCG Matrix Portfolio Analysis
    • Strategic Stretch vs. Strategic Fit
    • Strength, Weakness, Opportunities, and Threats (SWOT) Analysis
    • Pareto 80/20 principle
  • Business Orientation According to the Sustainable Development Goals (SDGs)
3 12
Innovation and Creativity Management
  • Characteristics of Innovation and Management Innovation Principles
  • Technical Innovation and Lean Innovation
  • Creativity (Ideas) Management
  • Innovation Portfolio Management and Innovation Implementation
2 8
Effective Human Resource Management Practices
  • Designing and Structuring Your Team for Excellence
  • The Manager’s Toolkit: A Practical Guide to Managing People at Work
  • Managing Employee Performance
3 12
Accounting for CEO
  • Introduction to Accounting: Understanding balance sheets, income statements, and cash flows
  • Accounting Law and Regulations
  • Tax accounting, Financial Accounting, Management Accounting
  • Financial statement
3 12
Financial Decision-making for leaders
  • Assessing the financial health of a firm
  • Forecasting funding needs
  • Optimal investment decisions
  • Allocating resources
  • Sensitivity & scenario analysis
  • Valuing entire companies
  • Mergers and acquisitions
  • Discounted cash flow (DCF) analysis
  • Multinational Taxes
  • Calculating Free Cash Flow
  • Optimal payout policies
  • Terminal value calculations
3 12
Marketing and Branding Management
  • Understanding and managing customer experience throughout the customer journey
  • Customer relationship management (CRM) and database marketing
  • Customer centricity
  • Business Intelligence and the future of marketing
  • Telemarketing, Internet marketing, and Public relations marketing (including event and sponsorship marketing)
  • Services and experiential marketing.
  • Integrated marketing communications
  • Profitability analysis by price, customer, product, and channel
  • Developing a complete Marketing plan
2 8
Business Law for CEO
  • Legal Systems and the Role of Regulation
  • Agency and Employment Law
  • Leveraging Contract Law for Commercial Success
  • Developing an Intellectual Property Strategy
  • Corporations, LLCs, Partnerships, and Other Business Entities
  • Instruction on working with a Law firm
2 8
Operations Management
  • Quality control management
  • Flexible Manufacturing System (FMS)
  • Manufacturing applications of automation
  • Understanding and improving work processes, policies, and instructions
  • Business growth planning
2 8
E-business model and its competitive advantage
  • Internet technologies, including cloud computing, social media, and e-commerce
  • The utilization of business information systems in organizations, including Transaction Processing Systems, Enterprise Resource Planning Systems, Management Information Systems, and Decision Support Systems
  • Exploring types of data and statistical methods utilized in making business decisions
  • Gaining perspectives on how companies understand their customers through a digital ecosystem and analytics
  • How data visualizations improve decision making
  • A data streaming performance evaluation using the Internet of Things (loT), Artificial Intelligence (AI), and Augmented Reality (AR) in the application of data to business operations.
  • Building decision-making strategies for leaders in a data-rich world
2 8
Governance, Risk Management and Compliance
  • Risk Management – Framework and Strategy
  • Identifying and managing business risks in different contexts
  • Balancing Reform and Control
2 8
Leadership Styles and Leadership Etiquette
  • Inspirational Leadership
  • Business Management: how to create a better work environment
  • Practicing Sustainability Vision, Responsibility, Professionalism, and Code of Ethics
  • Entrepreneurial Orientation and Sustainable Social Impact
2 8
Problem-Solving and Decision-Making Skills
2 8
Mindful Leadership in the digital era
2 8
Telling true stories and sharing the CEO's practical experience
1 4
Networking Event with Executives from Multinational Organizations
1 4
Workshop with Executives from Multinational Organizations
1 4
Graduation Ceremony
1 4
35 140
Course Duration Opening Schedule Time
Pro CEO – Professional Chief Executive Officer 20 days / 80 periods 21/11/2022 Mon – Wed – Fri evening 18h00 – 21h00

Mr. Alvin Koh
CEO & Founder at Loop Smart Retail

Mr. Julian Villaquiran
Academic Director at Institute of Accounting and Business Management (IABM)

Mr. Gustavo Paez
Vice-Principal at Pennsylvania American International School (PennSchool)

Mr. Sergio Pereira da Silva
Chairman of CCIPV – Chamber of Commerce and Industry Portugal

Ms. Kel Norman
Managing Director at Building Coffee

Dr. Miguel A. Ferrer
Managing Director at Shire Oak International

Mr. Luu Khanh Truong
General Director Kim Duc Group Joint Stock Company Cambodia Branch

Dr. Thien Sanh Dai
General Director at KAVI Group

Dr. Pham Ngoc Tuan
Director at Institute of Management and Technology

Dr. Nguyen Van Huong
President & CEO at Global Book Corporation, Global Media and Coaching

Dr. Huynh Duc Truong
Former General Director and Former CFO at PETEC

Dr. Le Quang Hanh
General Director at One Solution Technology Joint Stock Company

Mr. Le Anh Thang
CFO at Saigon Tourist Travel

Dr. Nguyen Thanh Tung
Director at KMi Institute of Knowledge Management

Mr. Phan Hoai Nam
Former TAX Director at Big4

Mr. Bui An Son
Marketing Director at Shire Oak International

Dr. Le Ngoc Loi
CEO at Phu Nam Hai Corporation

Mr. Ngo Vuong Tuan Kiet
Head of ERP and IoTs Department – Duy Tan Plastic Production Joint Stock Company

Mr. Hoang Thai Tu
Chairman of Sbusiness Communication Joint Stock Company

Ms. Pham Thi Kieu Nga
CHRO at CBRE Vietnam with more than 25 years of experience in operations management and human resource management

Mr. Nguyen Hoang Thinh
Senior Media Manager at P&G, Unilever

Mr. Le Hoang Anh
Director of Corporate Development at Laidon Group

Mr. Bui Dang Bao
Chief Financial Officer at Vietnam Investment Group

Mr. Phan Dinh Tuan Anh
Managing Director and Co-Founder at Angels 4 US

For immediate support, please contact

Hotline: 0907 190 4260915 484 049


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