With a training program that is consulted and integrated from a set of exclusive training programs for managers from the American Institute of Management and Technology (AIMT), learners who complete one of the Director training courses at IABM will receive two valuable certificates simultaneously, including:

Certificate issued by Institute of Accounting and Business Management (IABM)	Certificate issued by American Institute Management & Technology (AIMT)

Module 1: CMO Rise to Leadership 

• Knowing the competencies and authorities of a CMO
• Understand culture deeply and then apply your learnings by changing the way your recruiting team operates and even changing the culture of your recruiting teams
• Aware of how innovation helps you to achieve your goals
• Knowing how to conduct an effective professional communication strategy with stakeholders

Module 2: Marketing Strategic Management

• Defining the context of the company and building a strategic financial management road map in alignment with the company’s long-term vision
• Analyzing the Use of Strategic Management Tools and Techniques in Marketing Management
• Learn how sustainability issues influence corporate strategy and how corporations may transform these challenges into sources of competitive advantage

Module 3: Innovation Management and Boosting Creative Thinking 

• Adopt The Characters of Innovation and explains how these characteristics are self-sustain
• Can use knowledge of the theory to create a road map for addressing critical factors in the design and marketing of product
• Can Learn From the Tech Sector’s Appropriation of Lean Thinking

Module 4: Best Human Resource Management

• Gain deep knowledge about the key functions of a marketing leader
• Learn to manage team performance through metrics and accountability, as well as reward and incentivize a team
• Gain the skills to develop and motivate a marketing and public relations team, including coaching and mentoring

Module 5: Integrated Operational Marketing

• Understanding fundamentals of operational marketing model and framework
• Understanding how to use an essential toolkit for analyzing and utilizing content marketing
• Know-How to manage corporate affairs and B2B marketing
• Knowledge in effectively managing product distribution and retailing strategy

Module 6: Strategic Branding Promotion Policies

• Techniques in managing a brand’s reputation and preparing an effective communication plan
• Gain knowledge in developing brand management strategy in the context of the 4.0 Industry
• Skills in analyzing market segmentation to develop an effective advertisement strategy

Module 7: Market Analysis and Data Marketing

• Learn & understand various tools and techniques to collect market data from three levels: Macro, Tactical, and Operational/Supplier level
• Develop Skills in analyzing market data
• Strengthen competencies in Customer Analytics and Sales Data Analytics

Module 8: Distribution and Supply Chain Management

• Learn and understand the functions of the distribution system and warehouse management
• Gain essential skills in developing smart transportation and logistics management

Module 9: Customer Service Management

• Identify key Customer Relationship Management (CRM) stakeholders such as senior executives, external clients, and VIPs
• Learn and understand the fundamentals of Customer Relationship Management (CRM)
• Gain deep knowledge of CRM systems for effective executive and marketing support

Module 10: Public Relations and Media Strategy

• Develop the key negotiation skills and styles to carry out negotiations and conclude satisfactory agreements between business partners
• Improve communication skills with external stakeholders
• Produce professional public relations materials such as press releases, social media content, and advertisement
• Applying IT in managing performance feedback and achieving organizational objectives

Module 11: Business Law for CMO

• Gain fundamental knowledge in competition regulations for implementing a better competition strategy
• Understanding the legal duties you may have as a business leader
• Understanding the structure and components of contracts to prepare for successful business deals